The Underestimated City (TUC) represents the mindset of being from a place in life that is underestimated. We design merchandise to convey the message that every individual can achieve their own goals and keep the attitude that stemmed from those humble beginnings.
Formal Brand Logo The first brand design; "OG" Logo; TUC; Acronym
"Represent The Underestimated City" for The Underestimated City
Acronym logo; Used as shorthand for "The Oushi; "Bull" in Japanese; Sixth Div; Sub-brand of The
Underestimated City" Reference to past local team Underestimated City; Alter-ego;
402 N. 4Th Ave., Tucson, Az 85705