The Greatest Motivation

The Underestimated City is not just a clothing line, rather a movement to represent the culture and lifestyle of a city that is too often underestimated.

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Our store

We Moved!

Inside "The Sole Reserve"

160 S. Avenida Del Convento #160

Wed-Fri| 11am - 4pm 
Sat | 11am - 5pm 
Sunday | 11am - 4pm

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Gift card

Looking for something for someone special? Never underestimate the value of a gift card to our store!

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